Coles promotional Strategies

Coles is a chain of supermarkets based in Australia. Coles offers fresh food, groceries, liquor, general merchandise, fuel and financial services. The business segments of Coles are- Cole’s supermarket, Coles online, Coles liquor, Coles express, Coles Financial Services, Spirit Hotels. Coles opened its first store in 1914 and completed one hundred and eight years in 2022. The chain has 1,00,000 employees working in 2,300+ outlets. Coles had a total revenue of $38 billion in 2014-15. Coles provide a wide range of products such as groceries, liquor, and meat. Coles also sells its own brands. In this blog we are going to explain promotional strategies used by Coles to promote soft drinks like Coke.

 Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Cole’s marketing strategy and advertising revolves around lower prices that the supermarket offers. It used taglines such as “why pay more” “Extra Value for You — and Me" highlighting the lower prices and the value customers get from shopping at Coles. Coles had an interactive campaign wherein customers were asked why they shopped at Coles and their responses were recorded. Coles has loyalty, discount, and promotion schemes. Its flybuys loyalty and rewards program is one of Australia’s largest with over 5.5 million Australian active users. It was judged Australia’s most popular rewards and loyalty programme by an independent research agency. Customers can get up to six times more points on all Coles Supermarket shops when they take up a Coles Credit Card and Coles Insurance products. Coles also has promotional schemes during Christmas and new year. Coles works towards building bigger and better stores. The stores are refurbished to improve customer experience. The products are arranged in such a way that it is easy and efficient for customers. Coles being superstore, customer relations are very important. The employees are continuously trained to interact and enhance customer service. Coles gives freedom for its employees to be proactive and find ways to increase value to customers. Coles is committed in providing market leading customer service. Coles also has various programmes for its employees such as Retail Leaders Program and The First Steps Program. Coles seeks to improve its processes in the supply chain to deliver better to customers. Streamlining of processes is used to cut cost which add value to its customers. Coles has simplified process of buying by using online supermarket.